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Monday, February 05, 2007

Google IS Watching You

Beginning today, Google will turn on by default 'personalization options' for all new Google accounts and some personalization options have already been auto-enabled for existing Google account users.

In some cases, Google users may be surprised to find out that the company has been aggregating your personal information for, in some cases, up to 18 months in what they call an attempt to provide more personalized search engine results when you do a search.

Therefore, if you have a Google account, whether it be with Gmail, Blogger, and so on, your personalized preferences tracked in both your emails, searches and blogging have been logged and filed away with your name attached to it.

Google says it has made this information well-known and that the information will not be used for any nefarious reasons. They know that no one reads the agreement policies when they sign up for an account.

Hey folks, I don't know about you, but I don't want all of my searches, emails and blog entries to be stored away forever by Google or anyone else so they can provide me a "better search experience".

I mean, WTF!!? Has Google really become Big Brother in disguise?

Now for all of you who are now as shocked as I am, there is only one recourse you have. Sign out of your Google account when you do searches. This is recommended as an
alternative on the Google blog.



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Tuesday, November 28, 2006

Will Google's New Search Feature Effect Your Site Rankings?

Google has launched a new search service called Personalized Search.

The basic idea is to make search results more relevant to individuals by using the person's search history, and which search results they clicked on, to determine the best search results for future searches by that person.

Is this going to skew the page and keyword ranking that so many have worked so hard to achieve? See Google for the full scope.

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